The Campaign

Monarch butterfly numbers are down. A number of factors are involved: habitat losses in the United States and Canada, degradation of the forests that support overwintering monarchs in Mexico, and catastrophic mortality of monarchs due to winter storms at the overwintering sites. All of these have reduced the monarch migration.

We can “Bring Back the Monarchs” but we will need your help and that of many partners and supporters to do so.

With this document Monarch Watch announces the BRING BACK THE MONARCHS CAMPAIGN.

We outline the Campaign in four parts: The Pitch, The Plan, The Appeal, and The Details.

The main points for the first three sections are provided in “bullet” form or short paragraphs. Background information, justifications, and details on how the campaign will be implemented is provided in The Details section.