Monarch Watch

Monarch Watch will again be featured in the University of Kansas' annual One Day One KU 24-hour fundraising campaign which will begin on Thursday, February 20th at noon this year. The event will provide an opportunity for Monarch Watchers all over the globe to come together and show their support of our program. Please help us get more milkweeds in the ground and support our mission to sustain the monarch migration!

Every gift, no matter the size, makes a difference and this is especially true for this unique campaign. Monarch Watch has held the #1 position on the campus-wide leaderboard for total number of gifts received in each of the last four years. This is extremely gratifying but not only that, it helps us by demonstrating to the entire KU community the substantial reach of our program and the incredible support we receive from all of you.

We hope to top the chart once again this year and we need your help! Our 4-yr average number of gifts for this event is 649 and we would love to meet or beat that number. Several Monarch Watchers have stepped up to provide challenges to make your donation go even further. And new this year, more than $220,000 will be awarded as bonus contributions for challenges throughout the giving event - see details below.

Please plan to visit us February 20-21 (noon to noon) to give and if you would like a reminder with a direct link to the campaign, please sign up to receive our periodic newsletters and we will send you an email on the day. Please spread the word about this opportunity and thank you for your interest and continued support!

CAMPAIGN PREVIEW (come back February 20-21, noon to noon, to donate!)

Monarchs Need Your Help!

Monarchs have experienced substantial population declines and habitat loss in recent years. The U.S. Fish and Wildlife Service has proposed listing the monarch butterfly as threatened with species-specific protections, including the goal of incentivizing the creation of more monarch habitat. Join Monarch Watch in supporting monarch conservation efforts by making a donation today.

Monarch Watch's on-the-ground conservation efforts have focused on encouraging people to create Monarch Waystations (places that provide resources for monarchs to produce successive generations and sustain their migration) and providing free native milkweeds (a crucial host plant for monarchs) to schools, educational nonprofits, and habitat-restoration projects. More than 49,000 Monarch Waystations have been registered since 2005, and Monarch Watch has distributed more than 1 million milkweeds since 2010. We need your help to spread the word about the importance of monarch habitat and to distribute even more free milkweed plants.

Your One Day One KU donation will be used to:

• Provide free native milkweeds to schools, educational nonprofits, and habitat-restoration projects
• Distribute educational resources about the importance of milkweeds and nectar plants for monarchs and how to create a Monarch Waystation

Monarch Watch engages more than 100,000 people each year and has become a leader in efforts to sustain the monarch migration. Your support will have a lasting impact on monarchs and those dedicated to their conservation. Thank you!

 

BONUS CHALLENGES FOR SHARE OF MORE THAN $220,000

As mentioned above, this year more than $220,000 will be awarded as bonus contributions for challenges throughout the giving event. Some of the challenges are for overall totals at the end of the event but there are also several at specific times during the 24-hour fundraiser (all times are CST):

Overall

One Day One KU Participation Challenge. The top ten units with the largest number of gifts on One Day One KU will win a share of $85,000.

One Day One KU Donation Challenge. The top ten units with the largest amount raised on One Day One KU will win a share of $50,000.

One Day One KU Meet the Challenge. Beat your best gift total on 2025 One Day One KU and win a share of $50,000! Bonus dollars will be awarded to the top units who have the largest percent increase in total gifts over their best year on One Day One KU.

Thursday, February 20

12pm: First Gift Bonus. The unit receiving the very first gift of the day will win $500 in bonus funds!

12-1pm: Kick off Power Hour. The top two units receiving the most gifts from noon-1pm win $3,000 and $2,000 in bonus funds, respectively!

2-3pm: Most Gifts Power Hour #1. The unit receiving the most gifts between 2pm-3pm wins $2,000 in bonus funds!

3-4pm: New Donor Power Hour. The unit receiving the most gifts from new donors between 3pm-4pm wins $2,000 in bonus funds!

4-5pm: Most Gifts Power Hour #2 The unit receiving the most gifts between 4pm-5pm wins $2,000 in bonus funds!

5-7pm: Happy Hour Power Hour. The unit receiving the most gifts from 5-7pm wins $3,000 in bonus funds!

7-8pm: Faculty/Staff Power Hour. The top two units receiving the most gifts from faculty /staff between 7pm-8pm wins $2,000 and $1,000 in bonus funds, respectively! Please be sure to identify yourself as faculty/staff on the giving form.

8-10pm: Alumni Power Hours. The unit receiving the most gifts from alumni donors between 8pm-10pm wins $3,000 and $2,000 in bonus funds, respectively!

10-11pm: Most Gifts Power Hour #3. The unit receiving the most gifts between 10pm-11pm wins $2,000 in bonus funds!

11pm-midnight: Most Gifts Power Hour #4. The unit receiving the most gifts between 11pm-midnight wins $2,000 in bonus funds!

Friday, February 21

Midnight-6am: All-Nighter Power Hours. The unit receiving the most gifts between midnight and 6am wins $2,000 in bonus funds!

6-7am: Rise & Shine Power Hour. The unit receiving the most gifts between 6am and 7am wins $2,000 in bonus funds!

7-8am: Most Gifts Power Hour #5. The unit receiving the most gifts between 7am-8am wins $2,000 in bonus funds!

9-10am: Most Gifts Power Hour #6. The unit receiving the most gifts between 9am-10am wins $2,000 in bonus funds!

10-11am: New Donor Power Hour. The unit receiving the most gifts from new donors between 10am-11am wins $2,000 in bonus funds!

11am-noon: Last Chance Power Hour. The unit receiving the most gifts in the last hour of giving day wins $3,000 in bonus funds!

ADDITIONAL INFORMATION

Make a gift
To make a contribution to Monarch Watch online the day of the event, visit https://monarchwatch.org/1day and to make a gift by phone anytime between now and the day of the event, call KU Endowment at (888) 653-6111 - just be sure to mention that you would like to give in support of Monarch Watch for the "One Day One KU" event and it will count toward our totals.

Employer-matching gifts
Thousands of companies match gifts to higher education institutions, which can double or even triple the impact of your contribution. To find out if your employer has a matching gift program, please visit kuendowment.org/Your-Gift/Matching-Gifts

Allocation and tax deduction
No matter how you give, KU Endowment will allocate 100% of your gift to Monarch Watch, and gifts are tax-deductible within the limitations of U.S. federal income tax laws. For Canadian donors: Please note that the Canadian government will not permit you to declare online donations to us as a tax-deductible donation and a check must be mailed instead (see info at monarchwatch.org/donate).

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Monarch Watch (888) TAGGING - or - (785) 864-4441
monarch@ku.edu