Monarch Watch Blog

Monarch – Mouse Connection?

Friday, February 8th, 2008 at 1:26 am by Jim Lovett
Filed under Monarchs in Advertising | 2 Comments »

Logitech, an innovative company known for its keyboards, mice, webcams and other peripherals for your digital world, has begun using the monarch butterfly in an advertising campaign for their new state-of-the-art MX Air Rechargeable Cordless Air Mouse. Oddly enough, this pairing makes sense – the mouse features orange LEDs against a black body and its “Freespace” motion sensing technology allows you to move the mouse gracefully through the air as you navigate your Mac or PC to listen to music, browse photos, or surf the web. It certainly evokes images of a monarch butterfly in flight…or maybe that’s just me.

If the monarch helps sales, maybe the folks at Logitech would in turn help support a severely underfunded monarch program dedicated to education, conservation, and research…perhaps one whose name begins with “Monarch” and ends with “Watch“? If any Logitech-ians are reading, please feel free to drop us a line!

  1. 2 Responses to “Monarch – Mouse Connection?”

  2. By Linda on Feb 8, 2008

    I am sending them a link to your post. It’s worth a try.

  3. By Kathryn Marshall on Feb 18, 2008

    I am a Logitech fan. I have a Logitech cordless mouse. I love the cordless feature of my mouse! Alas! I do not have a MX Air Rechargeable Cordless Air Mouse yet.

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