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The number of certified Monarch Waystations continues to grow. In 2007, we added nearly 800 habitats to the registry and the total number of registered Monarch Waystations to date is 1,835. We hope to add another 1,000 (or more!) habitats to the Monarch Waystation Registry in 2008 but we need your help!
The growth of the Monarch Waystation Program is clearly dependent on publicity but the publicity has to be at the right time and right place. One year we placed an advertisement promoting Monarch Waystations in a magazine for birders. The cost was not insignificant. Although the publication has a good circulation, the response was very weak. Given this experience and our extremely limited budget, advertising is out of the question and we have to rely on articles about our program in newspapers and magazines to get our message to the public. Last February an article on our program and Monarch Waystations appeared the gardening section of the San Francisco Chronicle:
The response to this article was overwhelming and in a matter of a few days we had orders for over 1,000 California Monarch Waystation Seed Kits. Articles in Midwest Living, Mother Earth News (“Relief for Weary Monarch Butterflies“) and the Chicago Tribune also generated good responses. However, we can’t count on the media to inform the public of this program every year so we are asking all of you to help spread the word. A number of people with Monarch Waystations have helped promote the program through contributions to online forums and through blogs. Others hand out literature at public events and during educational programs. Bob Morton (Monarch Waystation #613) has a sidewalk garden where he displays the Monarch Waystation sign to which he has attached a “take” box containing brochures describing the value of creating habitats for monarchs. All of these methods are great ways to get the public’s attention. Please help us spread the word!
Our special thanks to all who have participated in this program. We appreciate your continued support of Monarch Watch and monarch conservation.